“Of our five senses, touch is one of the most important. It dictates how we perceive the world around us, influencing emotion and decision making. Incorporating this underutilized sense into your marketing strategy just makes, well, sense.”
This is both inspiration and super interesting.
The look of this article on haptics is just stunning. Scroll through the whole story to see other iterations of this design concept. I love the color palette, the illustrations and shapes. It’s vintage and glitchy-futuristic at the same time.
The information is interesting too. We’ve all experienced the joy of touching a yearbook cover with an especially compelling texture. Here’s some information on why that makes such a strong impact.